Aevum Images is Clark alumna’s second career
Kate Singh ’03 highlights her business during a Penguin Alumni Business Tour
By Rowena Tchao
Aevum Images is located in the heart of downtown Vancouver. The business is owned and operated by Kate Singh ’03, an honors’ graduate in graphic design. She was thrilled to share her Clark story with alumni, students, faculty and staff on August 25 at the Penguin Alumni Business Tour. The event was organized by the Clark Alumni Association.
Singh grew up in Newberg, Ore., eager to see the world, so she enlisted in the United States Army and became a nurse. She served in Army from 1973 to 1993, which included joining in the Women’s Army Corps during the Vietnam conflict and later participating in Desert Storm. Thirty-five years into her nursing career, she felt she needed a change. The artist in her screamed to be free and expressive. Photography had been a way to capture memories of her travels in the Army and be a good mom photographing her children. One day, disappointed with her son’s modeling photos, Singh thought she could do it better.
“This is my son after all. I’ve photographed him his whole life,” she said.
Singh set out on her Clark journey and opened her own home-based studio following graduation. As her business grew, she took the leap by moving into a storefront studio. Her ability to find and meet the needs of her clients during the financial instability of 2008 is her claim to fame in the competitive photography industry.
During the Clark Alumni Association event, Singh spoke highly about Clark and the outstanding education she received.
“All the marketing pieces and the graphic influence that you see in my studio, reflect the incredible education and instructors I had at Clark,” she said.
She has won great popularity, and awards, in the community for her business head shots. Her ability to artistically capture parts of the individual’s personality is uncanny.
Singh said, “It’s not what you want to say, but what your clients want to hear that creates a great expression for business head shots.”
Singh lives by her motto: “I have a responsibility to help and educate my clients to be their best today for any future photo opportunity,” adding, “A great photo boosts their self-esteem in ways you can’t imagine.
A great motto to live by for future Penguin entrepreneurs.